The Argentina Open WTA 125K, the first WTA Tour tournament organized by Tennium, was a success in sporting and commercial terms, arousing public interest and marking the start of a journey that will continue from Sunday 14 November in Uruguay, with the Montevideo Open WTA 125K.
In the event held at the Buenos Aires Lawn Tennis Club, the Hungarian Anna Bondar, 3rd favorite, was crowned after beating the French Diane Parry (7th) in the final by 6-3 and 6-3, while in doubles, the title went to the Romanian Irina Bara and the Georgian Ekaterine Gorgodze (top pre-qualified), who beat the local María Lourdes Carlé and the Greek Despina Papamichail by 5-7, 7-5 [10-4].
In addition to being the first WTA Tour tournament organized by Tennium, the Argentina Open also marked the return of the top international women’s tennis circuit to Argentina, a fact that was transformed into a corporate success, with the support of 25 brands that were activated and showcased during the eight days of the event.
The range of sponsorships was led by the National Ministry of Tourism and Sports, through its Visit Argentina brand, followed by Fortinent, Axion energy, Correo Argentino, Globant, Motorola, Isdin, Telecom, Fila, Medicus, Simplot, Buenos Aires Ciudad, Wilson, Levité, Ser, Stella Artois, Philips, Sport Club, Lavazza, Navarro Correas and Magret.
TyC Sports was also the official broadcaster for the tournament, responsible for broadcasting throughout the country and America. Urbana Play was the official radio station, and Olé and Clarín joined as media partners.
“This is a long-term commitment. We are happy and grateful for the support shown by the companies for the events we organise. The Argentina Open WTA 125K showed that not only the companies that already trusted us maintain this strategic alliance, but new brands have joined this combo of events that we managed to put together, in Argentina, with the two tournaments of the ATP Tour and the WTA Tour, and also in conjunction with the Montevideo Open WTA 125K. And in sporting terms, there were some great matches, with players who will surely be among the top players very soon,” said Martín Jaite, tournament director and also Tennium director.
In addition to the tournament itself, the Argentina Open opened with an innovative FILA Family Day, in which there were activities throughout the day for adults and children, with free admission, and the FILA Master Under 14, with the eight best Argentine tennis players under 14 years old, reaffirming the support for the development of women’s tennis at all levels.